Brief by Shorts91 Newsdesk / 06:01pm on 26 Jun 2026,Friday Sports
FIFA is on course to exceed its projected $3 billion revenue target from ticket sales and hospitality at the 2026 World Cup, driven by record attendance and soaring ticket prices. Data shows Portugal’s group-stage clash with Colombia, featuring Cristiano Ronaldo, carries the tournament’s highest resale entry price at $3,392, while Lionel Messi’s Argentina round-of-32 match starts at $2,949. The tournament has already broken the all-time World Cup attendance record, with median ticket prices reaching $913. Football finance expert Kieran Maguire said FIFA has shifted its focus from traditional supporters to premium-paying spectators, comparing the expanded 104-match tournament to "104 Super Bowls" marketed for global audiences. (PC: Getty Images)
