Brief by Shorts91 Newsdesk / 10:53am on 10 Jul 2026,Friday Sports
British Airways and Norwegian have created a social media sensation by agreeing to a friendly wager ahead of England's FIFA World Cup quarter-final against Norway. The losing country's airline will replace its Instagram profile logo with its rival's for 24 hours. The playful challenge began with Norwegian daring British Airways to accept the bet, prompting a witty exchange that quickly went viral. Other airlines and aviation brands joined the online banter, adding to the excitement. The light-hearted contest has entertained football fans worldwide, with the logo swap now becoming an extra prize alongside the highly anticipated World Cup showdown.
