Brief by Shorts91 Newsdesk / 11:53am on 08 Jan 2024,Monday India
Search interest in Lakshadweep has hit a two-decade high, surging globally after Prime Minister Narendra Modi's visit, coinciding with a diplomatic clash with Maldives. Google data spanning 20 years reveals a remarkable 2024 spike, prompting India's MyGov platform to highlight the renewed global fascination. MakeMyTrip notes a 3,400% surge in Lakshadweep searches, capitalizing on which, the platform announces a 'Beaches of India' campaign. This surge follows controversial remarks by Maldivian ministers, sparking a diplomatic row with India. The intensified interest showcases a global captivation with the archipelago's natural beauty and cultural richness.
