Brief by Shorts91 Newsdesk / 07:13am on 04 Aug 2026,Tuesday India
The Food Safety and Standards Authority of India (FSSAI) has directed Dabur India to stop using claims such as "100% Natural", "100% Pure" and "100% Organic" on food products, including honey and ghee. The regulator said such labels could mislead consumers and also objected to the unauthorised use of the "Jaivik Bharat" organic logo on certain products. FSSAI instructed the company to revise its packaging to comply with food labelling rules. The action is part of the regulator's efforts to ensure truthful advertising and prevent misleading claims in India's packaged food market. (PC: HT)
