Brief by Shorts91 Newsdesk / 05:32am on 06 Nov 2026,Friday International
London-based luxury retailer Harrods is strengthening its Diwali celebrations through an extensive campaign featuring Indian designers, exclusive fashion collections, beauty experiences and festive gifting. The initiative follows a 50% increase in Indian customer footfall on Diwali, highlighting the festival's growing commercial importance. This year's campaign includes an exclusive couture showcase by designer Gaurav Gupta, alongside collections from Verandah, 100Hands and Kartik Research. Harrods has also introduced special Diwali gift boxes, traditional-inspired food offerings and decorative lighting displays. Running until November 8, the campaign aims to attract Indian and international shoppers while building long-term customer relationships.
