Brief by Shorts91 Newsdesk / 03:00pm on 23 Apr 2024,Tuesday International
Tesla terminates its newly formed US marketing team, including about 40 employees, as part of companywide layoffs. Led by senior manager Alex Ingram, the "growth content" team's dismissal marks a departure from Elon Musk's recent move towards advertising. Musk criticizes the team's efforts as "too generic." The layoffs extend beyond marketing to Tesla's design studio and staff in Hawthorne, California. With slowing EV sales growth and increased competition, investors urge Musk to focus more on marketing. Tesla's shift away from advertising reflects internal restructuring amidst broader challenges facing the company.
