Vatika Naturals Promotes Workplace Inclusivity Through the #RootForMe Campaign

Brief by Shorts91 Newsdesk / 06:59am on 09 Mar 2024,Saturday Lifestyle

Vatika Naturals, a flagship brand of Dabur, launches the #ROOTFORME campaign on International Women's Day, focusing on workplace intersectionality for women of color. Transitioning from a South Asian women's hair care brand, Vatika aims to become the preferred choice for multi-ethnic audiences in the UK and the USA. The campaign addresses workplace stereotypes humorously, featuring stand-up comediennes Shazia Mirza and Sikisa. Zakir Mansoori, Business Head at Dabur International Europe UK, emphasizes Vatika's commitment to diversity. The brand plans new launches and formulations for diverse hair types. Roshni Singh, Group Marketing Manager, underscores Vatika's role in championing diversity. The #ROOTFORME campaign, launched on March 8, spans two weeks across social media and iconic landmarks like Times Square, NYC, and the London Underground, fostering dialogue on workplace challenges. Vatika's 35+ years of expertise in inclusive hair care, using natural ingredients, is highlighted. The campaign aligns with the brand's vision, challenging stereotypes with light-hearted yet impactful messaging.

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Embrace Your Greys Naturally: Bigen Introduces Hair Dyes Infused with Soothing Natural Ingredients

Brief by Shorts91 Newsdesk / 04:51pm on 29 Feb 2024,Thursday Lifestyle

Discover the beauty of embracing grey hair naturally with Bigen's hair dyes, enriched with calming mistletoe, strengthening fennel, oil-controlling yarrow, and soothing balm mint and chamomile. Contrary to myths, grey hair is manageable with proper care, and products like Bigen's Speedy Conditioning Colour offer a gentle, natural alternative. Say goodbye to the belief that only strong chemicals can color greys – Bigen's range provides vibrant colors while nourishing your hair. Maintain healthy, vibrant hair by incorporating a diet rich in Omega-3, antioxidants, and biotin. Explore Bigen's natural-friendly options at https://bigenshop.co.uk/ for a silver lining to your grey hair journey.

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Dior Pays Tribute to The 1960s And The Birth of Ready-to-Wear During Paris Fashion Week

Brief by Shorts91 Newsdesk / 06:14am on 28 Feb 2024,Wednesday Lifestyle

Dior's Fall-Winter 2024 show at Paris Fashion Week showcased a fusion of fashion and fine art, paying homage to the 1960s and the genesis of ready-to-wear. Celebrities like Jennifer Lawrence and Natalie Portman were in attendance. The collection featured cane frame sculptural decor, sportswear elements, and vibrant colors. The Miss Dior logo was prominent, highlighting the brand's heritage in ready-to-wear. Additionally, Vogue announced a special fashion show to celebrate the upcoming Paris Olympics, featuring luxury brands like Jacquemus and Louis Vuitton, and highlighting the intersection of fashion and Olympic disciplines.

Read More at Hindustan Times

Burberry Show at London Fashion Faces Disruption as Woman Protester Gets Dragged Away by Security

Brief by Shorts91 Newsdesk / 12:56pm on 20 Feb 2024,Tuesday Lifestyle

At the onset of London Fashion Week in Victoria Park, East London, security forcibly removed a woman from the Burberry show. The woman, attired in black jeans and a bra adorned with a message, shouted "Wear your own skin" as she was escorted out by three security personnel. Burberry's presentation highlighted outerwear and sporty ensembles, featuring bomber jackets and their iconic trench coats. Models walked down a grass runway on chunky-soled leather boots, parading leather, and faux-fur coats in shades of muted green and brown. Despite the disruption, the show featured surprises like model Naomi Campbell gracing the runway. Celebrities including Olivia Coleman, Anna Wintour, Jourdan Dunn, and Barry Keoghan attended the star-studded event. [Video Source: The Independent]

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Masala Chai Secures Second Place as World's Favorite Non-Alcoholic Drink in 2023

Brief by Shorts91 Newsdesk / 07:43am on 21 Jan 2024,Sunday Lifestyle

TasteAtlas ranks Mexico's Aguas Frescas as the top non-alcoholic beverage globally, with masala chai claiming the second spot. Masala chai, an aromatic Indian beverage, blends black tea with spices, sugar, and milk. Originating from the British tea trade era in the 19th century, it gained popularity in the 20th century, promoted by the Indian Tea Association. Typically prepared at "chaiwallahs" in India, masala chai's global appeal reflects its unique blend of flavors. TasteAtlas celebrates its status as a beloved non-alcoholic choice, showcasing the enduring love for the warm and fragrant cup of masala chai worldwide.

Read More at The Independent

No Trousers Tube Ride Continues to Shock Londoners in Annual Tradition

Brief by Shorts91 Newsdesk / 02:25pm on 09 Jan 2024,Tuesday Lifestyle

In a daring display of eccentricity, hundreds of Londoners took part in the 11th Annual No Trousers Tube Ride on January 7, 2024. Originating from a New York event in 2002, participants met at Newport Place, stripped down to their pants, and casually rode the tube as if it were just another day. Organized by Dave Selkirk after The Stiff Upper Lip Society stepped back, the event adhered to the rule of no small pants or thongs. While some questioned its novelty on social media, participants reveled in the liberating experience, making it evident that London's No Trousers Tube Ride remains a unique and cherished tradition.

Read More at Metro

Shorts91.com Wishes You a Happy and Prosperous New Year 2024

Brief by Shorts91 Newsdesk / 05:52pm on 31 Dec 2023,Sunday Lifestyle

Starting our journey on August 26, 2023, Shorts91.com has grown thanks to the incredible support from our readers. We focus on sharing bite-sized news about India and the global Indian community in 91-word snippets, mirroring India's dialing code. With the last sunset of 2023, we reflect on a wonderful journey and eagerly embrace the new year ahead. Grateful for the past year, we extend heartfelt wishes for a Happy and Prosperous 2024 to all our readers. Stay informed, keep reading Shorts91.com—here's to more moments of connection and discovery in the coming year. Thank you for being a part of Shorts91.com.

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2024 New Year Celebrations Begin: Kiribati, New Zealand, Australia Light Up the Sky

Brief by Shorts91 Newsdesk / 12:13pm on 31 Dec 2023,Sunday Lifestyle

As the clock struck midnight in Kiribati, the Pacific island nation kicked off worldwide New Year festivities. A dazzling display of fireworks illuminated the skies over Christmas Island, marking the first celebration of 2024. Following suit, New Zealand's Auckland greeted the new year with a vibrant light show from the iconic Sky Tower. Meanwhile, anticipation builds in Australia, with Sydney's Harbor Bridge set to host a breathtaking fireworks extravaganza viewed by millions globally. From the Pacific to the Atlantic, nations prepare for unique celebrations, each contributing to the global mosaic of New Year's Eve joy.          

Read More at India Today

Indian Whisky 'Indri' Named World's Best, Sparks Surge in Global Market

Brief by Shorts91 Newsdesk / 12:19pm on 17 Dec 2023,Sunday Lifestyle

Indri, a two-year-old Indian single malt, recently crowned the world's best whisky, is reshaping India's $33 billion spirits market. Priced at $37, it competes with global giants like Glenlivet and Talisker. With rising affluence, global brands are tapping into India's whisky boom. Pernod and Diageo have launched Indian single malts, responding to a 144% surge in Indian single malt consumption in 2021-22. The trend signals a shift from whisky in India to Indian whisky, with experts predicting sustained growth. Indri's success reflects the category's potential, prompting plans for market expansion and capacity increase.

Read More at NDTV

Iran Waives Visas for Indians, 32 Nations to Boost Global Tourism Footfall

Brief by Shorts91 Newsdesk / 07:54am on 15 Dec 2023,Friday Lifestyle

In a major tourism boost, Iran has exempted Indian visitors from visa requirements along with 32 other countries, taking its visa-free list to 45 nations. Announcing the open-door policy on Friday, Cultural Minister Ezzatollah Zarghami said the move demonstrates Iran's eagerness to engage the world by easing access. Malaysia and Sri Lanka implemented similar visa waivers for Indians earlier. The relaxation also applies to Saudi Arabia, signalling a thaw after restored bilateral ties. However, European states only include Croatia so far. Iran ended visa rules for Qatar and several Muslim and Central Asian states too. But the absence of Western powers limits the ambitious effort to showcase Iranian attractions to global audiences.

Read More at News18

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