Brief by Shorts91 Newsdesk / 11:07am on 11 Jun 2025,Wednesday Lifestyle
Nike has launched its first global collaboration with an Indian design label, NorBlack NorWhite, blending heritage British bandhani tie‑dye with cutting‑edge sportswear. Unveiled June 10, the lineup features dynamic bras, shorts, tights, hoodies, four sneaker silhouettes—including Air Max Craze, Motiva, Pegasus 41, Calm Slide—and a stylish cross‑body bags . Founded by Mriga Kapadiya and Amrit Kumar, the New Delhi brand spent two years infusing traditional dye techniques into performance gear, aiming to empower women athletes and everyday wearers alike. The campaign features Indian sports icons such as Jemimah Rodrigues, Anshu Malik, and Priya Mohan, highlighting the vibrant fusion of culture and athleticism. Available globally from June 11 at Nike.com and select stores.
