Brief by Shorts91 Newsdesk / 05:55pm on 30 Jun 2024,Sunday Sports
The T20 World Cup final, where India clinched victory over South Africa, brought South Asian community including Indians worldwide together in celebration. In Britain, areas like Wembley and Harrow in London saw streets and homes come to a standstill as predominantly Indian families gathered to watch. Global cities, including New York, experienced similar scenes with large communal screens. Remitly’s sponsorship on Sky led to significant brand visibility among South Asian viewers, especially Indians. Sky Media UK’s advertisers like Madhus, Star Tours, and Tilda saw heightened engagement. The final, aired in pubs, restaurants, and community centers, reached over 50% of Indian TV households in the UK.
