Brief by Shorts91 Newsdesk / 04:58pm on 07 Oct 2023,Saturday Business
Sky Media announced Remitly and Simba as co-sponsors of Channel 5’s ICC Men’s Cricket World Cup highlights. Remitly's sponsorship leverages cricket's significance for its South Asian clients and Remitly's mission of connecting customers globally through money transfers, making the World Cup partnership a natural fit. Pankaj Sharma, EVP at Remitly stated: "We are energized by opportunities to share in activities meaningful to our customers, and we know cricket is an incredible cultural passion." Their sponsorship came through their long-standing relationship with multicultural marketing agency Here and Now 365 and Sky Media. Debarshi Pandit, Head of Multicultural Business, Sky Media said: “Cricket elicits unmatched passion among South Asian communities that make up a significant portion of Remitly's client base." With this sponsorship, Simba is also building on its existing Channel 5 partnership. The sponsors aim to connect with cricket's diverse UK fanbase through Channel 5's free-to-air broadcast of daily highlights.
