Dear Guests, Fasten your seatbelts for the moment we've all been waiting for. We're thrilled to unveil the new X factor in Indian aviation - the new livery of Air India Express. #FlyAsYouAre #TailsOfIndia pic.twitter.com/Vif5GDQJlH
— Air India Express (@AirIndiaX) October 18, 2023
Brief by Shorts91 Newsdesk / 07:59am on 19 Oct 2023,Thursday Business
Tata Group-owned Air India Express has revealed a vibrant new brand identity and aircraft livery at Mumbai airport. The design showcases orange, turquoise, tangerine, and ice blue colors and draws inspiration from traditional Indian textiles like Bandhani, Ajrakh, and Patola. The rebranding coincides with the merger of AIX Connect (formerly AirAsia India) into Air India Express, aiming to become Tata Group's low-cost carrier. Managing Director Aloke Singh emphasized the transformation journey, introducing modern Boeing B737-8 aircraft. The airline plans to expand its fleet to 170 narrow-body aircraft over the next five years, emphasizing a digital-first approach and Indian artistic diversity.
