Brief by Shorts91 Newsdesk / 08:18am on 06 Nov 2023,Monday Tech Today
Amitabh Bachchan demanded legal action over a viral deepfake video depicting Rashmika Mandanna, showing a woman entering a lift with the actress's face superimposed onto her own. The original video is of British-Indian woman Zara Patel. Bachchan reposted the deceptive celebrity video stating it's a strong legal case, responding to its uncontrolled spread online. Close observation reveals the woman's face changes to Mandanna's upon entering the lift. Deepfake technology enables such falsified media faster than protections arise. Mandanna hasn't reacted yet. Bachchan's call spotlights efforts to curb deepfakes as awareness increases of consent and ethical concerns. But risks remain of societal harm from advancing technology empowering the credible falsification of media.
