Brief by Shorts91 Newsdesk / 12:35pm on 19 May 2025,Monday Business
Myntra and Ajio have stopped selling Turkish brands after calls to boycott Turkey over its support to Pakistan during the recent India-Pakistan conflict. Myntra removed brands like Trendyol, while Ajio marked Koton, Mavi, and others as ‘out of stock.’ Reliance, which owns Ajio, also shut its Turkey office. A company official said the step was taken to reflect “India’s values and sentiment.” The move follows India’s Operation Sindoor and support from Turkey and Azerbaijan for Pakistan. The CAIT trade group has urged a full trade ban with the two countries and called on filmmakers to stop shooting in Turkey and Azerbaijan.
