Brief by Shorts91 Newsdesk / 05:15am on 26 Aug 2025,Tuesday Sports
Dream11, the fantasy sports giant, has officially ended its ₹358-crore jersey sponsorship deal with the Board of Control for Cricket in India (BCCI), following the enactment of the Promotion and Regulation of Online Gaming Bill, 2025, which bans real-money gaming and related advertising . BCCI Secretary Devajit Saikia confirmed the termination and stated the board will refrain from partnering with similar organizations in the future . With the Asia Cup beginning on September 9, BCCI is urgently seeking a new title sponsor—but may face the tournament without one . Meanwhile, industry voices joke that sponsoring Team India’s jersey is a true “brand survival test” amid such volatility. (PC: Hindustan Times)
