Brief by Shorts91 Newsdesk / 03:55am on 20 Oct 2025,Monday Entertainment
Bollywood stars joined PM Modi's "Vocal for Local" initiative, promoting local businesses this Diwali through a special video campaign. Prominent celebrities including Madhuri Dixit, Triptii Dimri, Varun Dhawan, and Shankar Mahadevan encouraged citizens to shop locally and celebrate Indian entrepreneurship. Triptii promoted a Jodhpur footwear shop, stating "every small shop has a big heart," while Madhuri highlighted a Dehradun lights business, emphasizing spreading "light of togetherness." Comedian Sunil Grover and singer Shankar Mahadevan also participated, thanking small vendors for their essential societal role during festive season. The initiative received significant attention, encouraging citizens to support local artisans, weavers, and small businesses, strengthening India's self-reliant economic vision.
