Brief by Shorts91 Newsdesk / 09:35am on 24 Oct 2025,Friday Business
Adhesive brand Fevicol has once again impressed social media with its clever humour. After the daring jewellery heist at Paris’s Louvre Museum, Fevicol shared a viral post showing a diamond-and-emerald necklace sealed inside a glass case with a thick coat of Fevicol. The image read, “This mission is impossible,” while the caption joked, “Ab Dhoom machane ki baari hamari.” The post quickly gained praise for its creativity, with users calling it “genius” and “marketing gold.” The Louvre reopened this week after thieves stole eight priceless crown jewels, including pieces once owned by Empress Marie Louise. (PC: Instagram)
