Brief by Shorts91 Newsdesk / 07:49am on 27 Dec 2025,Saturday India
India’s worsening water scarcity, especially in Rajasthan’s arid region, is creating operational and community challenges for global beverage firms like Heineken, Carlsberg and Diageo. Strict Indian laws force these companies to maintain production in each state due to limits on moving liquor across borders, despite intense competition for dwindling groundwater. While industry uses a small share of water, locals in places like Alwar face acute shortages and blame factories, though courts found compliance with regulations. Companies are boosting water efficiency, harvesting rainwater and investing in community projects. Experts say broader infrastructure and sustainable water management are crucial to ease tensions and secure long-term operations. (PC: Reuters)
