Brief by Shorts91 Newsdesk / 03:07am on 14 Jan 2026,Wednesday India
Quick-commerce firm Blinkit has removed its “10-minute delivery” promise, shifting its branding to focus on doorstep deliveries without a fixed time guarantee, following intervention by the Union Labour Ministry amid concerns over worker safety and pressure on gig workers. The move comes after widespread protests and a nationwide strike by delivery workers demanding safer conditions and fairer work practices. Labour Minister Mansukh Mandaviya held talks with major platforms, urging them to drop ultra-fast delivery claims that could lead to reckless driving. Other firms like Swiggy and Zepto may follow suit as the industry rethinks tight delivery timelines. (PC: NDTV)
