India Issues New AI Rules for All Social Media, Makes Deepfake Labels Must and 3-Hour Content Removal Mandatory

Brief by Shorts91 Newsdesk / 12:52pm on 10 Feb 2026,Tuesday Tech Today

The Indian government has issued tighter rules for AI and deepfake content on social media platforms. Under the updated IT Rules, platforms must clearly label AI-generated or AI-edited posts. The rules call such material “synthetically generated information.” Companies must also remove objectionable or unlawful content within three hours in certain cases. The government said an announcement stated that such content must be “clearly, prominently and unambiguously labelled.” Platforms must ask users to declare if posts are AI-made and use tools to verify this. The rules were notified on February 10 and will take effect from February 20. Safe harbour protection will continue for compliant platforms. (PC: India Today)

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