Brief by Shorts91 Newsdesk / 02:35am on 11 Feb 2026,Wednesday Tech Today
India's Information Technology Amendment Rules, 2026, mandate permanent metadata embedding in all AI-generated content, creating an unerasable digital fingerprint. Unlike removable watermarks, this "digital DNA" stays embedded in files across platforms, enabling complete traceability to originating AI models and creators. Rule 3(3) requires platforms to embed unique identifiers and technical provenance mechanisms, strictly prohibiting tools that remove such markers. Visible disclosure standards include 10% coverage for visual content and 10% duration for audio. Platforms enabling metadata removal lose legal safe harbor protection. The law aims to combat AI-driven misinformation by ensuring anonymity cannot shield deepfake creators, providing investigators smoking-gun evidence for three-hour takedowns and potential criminal proceedings under Bharatiya Nyaya Sanhita, 2023. (PC: X)
