Brief by Shorts91 Newsdesk / 12:05pm on 23 Feb 2026,Monday Sports
Star Sports removed its ‘Cupcake’ promo after India’s heavy loss to South Africa in the T20 World Cup Super 8 match in Ahmedabad. The ad had mocked South Africa’s past record and suggested India would win comfortably. However, India were beaten by 76 runs. The promo was later deleted from digital platforms. The move has sparked discussion over the tone of cricket promotions before major matches. Viewers questioned whether such campaigns assume victory too early and show little respect for the opposition.
