Brief by Shorts91 Newsdesk / 10:45am on 23 May 2026,Saturday Sports
India is set to secure broadcasting rights for the 2026 FIFA World Cup in a deal worth around USD 30-35 million. An official announcement is expected next week. The tournament will be hosted by the United States, Canada and Mexico and will feature 48 teams and 104 matches for the first time. FIFA sees India as an important market because of football’s growing popularity, especially among young viewers in cities like Kolkata, Bengaluru and Goa. Despite the Indian football team’s recent poor performance, interest in European football and the World Cup remains strong. Fans across India are expected to get full access to the matches. (PC: Getty Images)
