Brief by Shorts91 Newsdesk / 05:01am on 27 May 2026,Wednesday Business
Ferrari shares tumbled after the luxury carmaker unveiled the Luce, its first fully electric vehicle, signaling a major shift in the company’s history. The Rome-launched model, whose name means “light,” represents a departure from traditional Ferrari styling and arrives as rivals Porsche and Lamborghini slow EV plans amid weak demand. Ferrari’s Milan-listed shares fell about 8%, while U.S.-listed shares dropped 5.3%. CEO Benedetto Vigna called the launch a “new chapter,” saying the Luce would attract both existing and new customers. Analysts cited investor concerns over brand dilution, high EV development costs, and controversial design choices. Critics including Luca di Montezemolo and Matteo Salvini publicly questioned the model.
