Brief by Shorts91 Newsdesk / 04:30am on 29 Jul 2026,Wednesday Sports
FIFA has proposed a plan to sell stakes linked to the commercial value of the World Cup, a move that has reportedly angered European football body UEFA. The proposal is aimed at generating additional revenue by allowing investors to gain financial exposure to one of the world's biggest sporting events. However, UEFA has raised concerns over the potential impact on football's traditional structure, governance, and distribution of revenues. The plan could reshape FIFA's financial model, but opposition from major stakeholders may create challenges. Discussions are expected to continue as FIFA evaluates the future of its commercial strategy. (PC: Reuters)
