Brief by Shorts91 Newsdesk / 06:01am on 01 Aug 2026,Saturday Sports
FIFA has confirmed it will continue consulting its 211 member associations over its proposed FIFA Forward Enterprise (FFE), despite strong criticism from football bodies and fans. The plan would create a new commercial entity that could attract minority private investment while FIFA says it would retain full control over governance, competitions, and sporting decisions. FIFA insists media reports misrepresented the proposal and says the consultation will ensure members vote based on accurate information. However, the initiative has sparked widespread concerns about the commercialization of football and the future ownership of the FIFA World Cup, prompting intense global debate. (PC: Reuters)
