Brief by Shorts91 Newsdesk / 05:15pm on 05 Aug 2026,Wednesday Entertainment
Shah Rukh Khan has become India's most valuable celebrity brand, overtaking Virat Kohli, according to Kroll India's Celebrity Brand Valuation 2025 report. Shah Rukh ranked first with a brand value of USD 177.9 million. Ranveer Singh finished second, while Kohli slipped to third. Sachin Tendulkar and MS Dhoni completed the top five. Alia Bhatt remained the highest-ranked woman at sixth place. The report said the combined brand value of India's top 25 celebrities reached USD 2 billion in 2025. It also noted that digital endorsements now make up a larger share of celebrity brand partnerships than before.
