Brief by Shorts91 Newsdesk / 06:04pm on 16 Aug 2026,Sunday Business
Flipkart is facing criticism over a Freedom Sale advertisement that used the style of obituary notices. The ad showed photographs and details of people inside memorial-style boxes. It said Flipkart was not sad, as the people would keep living while its sale was ending. Many social media users called the campaign insensitive and inappropriate. Author Shobhaa De also criticised the ad and urged people to boycott Flipkart. Some users questioned whether the images were made using artificial intelligence. Others defended the campaign as attention-grabbing. Flipkart has not commented on the controversy. The Freedom Sale began on August 8 and ends on August 16.
