Brief by Shorts91 Newsdesk / 04:10pm on 22 Aug 2026,Saturday Sports
The BCCI is struggling to find a title sponsor for India’s home cricket matches. The board received no satisfactory bids by the August 13 deadline, reports said. The BCCI has set a base price of ₹4.75 crore per match. This is higher than the ₹4.2 crore paid by current sponsor IDFC First Bank. The new deal would run for two years and cover about 35 matches. Google Gemini, Spinny and SBI Life are reportedly in talks with the BCCI. Some firms have also bought the tender documents. The high price is believed to be the main reason for weak interest.
