Brief by Shorts91 Newsdesk / 10:51am on 23 Aug 2026,Sunday Entertainment
India is witnessing a growing microdrama boom, driven largely by Gen Z viewers consuming short, mobile-first fiction. These shows feature episodes lasting one or two minutes, making them easy to watch while travelling or between daily tasks. China’s microdrama industry is already worth around $10 billion, while India’s market is still developing. Industry executives believe India’s huge smartphone base, digital payment ecosystem and long tradition of serialised storytelling could fuel growth. Story TV COO GSN Aditya said viewers spend more than 95 minutes daily on the platform. The Indian microdrama market is projected to reach $4.5 billion by 2030. (PC: NDTV)
