Brief by Shorts91 Newsdesk / 02:58pm on 13 Jan 2024,Saturday Tech Today
Research reveals 100+ deepfake video ads impersonating Rishi Sunak on Facebook in the past month, potentially reaching 400,000 viewers. Costing £12,929 and originating from 23 countries, the fakes breach Facebook policies. One ad fabricates a scandal involving Elon Musk and a fake government decision, leading to a scam investment. Former Downing Street official Marcus Beard warns of heightened AI-generated falsehoods impacting elections, citing lax ad moderation. Meta, owner of Facebook, faces criticism. Government emphasizes readiness to combat threats with the Online Safety Act, as regulators push for electoral system updates before the expected November general election.
