Brief by Shorts91 Newsdesk / 05:11am on 10 Sep 2026,Thursday Business
Apple will price its folding iPhone Duo from $1,999, with the top-spec model reaching $3,199, as chief executive John Ternus unveiled the company’s biggest smartphone shake-up in nearly 20 years. The Duo folds out to a screen almost as large as an iPad Mini and is Apple’s first foldable iPhone, arriving years after rivals Samsung and Huawei entered the market. Ternus said the device would redefine foldable-phone experiences. Wider price increases were less than some analysts had feared. The annual launch at Apple Park in Cupertino is crucial because iPhones generate half of Apple’s revenue. The event was Ternus’s first major public appearance since replacing Tim Cook last week. Cook attended.
