Brief by Shorts91 Newsdesk / 03:31am on 02 Oct 2026,Friday International
BMW is planning to eliminate around 8,000 jobs in Germany as part of a restructuring programme aimed at reducing costs and improving competitiveness. The German luxury automaker is facing weak demand, particularly in China, increasing competition from Chinese manufacturers and the impact of US tariffs. BMW plans to reduce its divisions and associated management roles by 20% by mid-2027, while expanding the use of artificial intelligence across development, purchasing, production, sales and aftersales. The company is also revising its vehicle strategy, including plans for a new entry-level electric vehicle in Europe. (PC: Reuters)
