London-based Advertising and media agency Here&Now365 has teamed up with The Earthshot Prize, the global environmental award founded by Prince William, for a media campaign across the UK, the US and India this autumn. For the first time, Earthshot Finalists are appearing on television and outdoor media in all three countries. Their work can be seen on the London Underground, at Piccadilly Circus and in Times Square, and on NDTV, Aaj Tak, SET UK and B4U Music. Launched in 2020, the Prize is built on a simple idea: optimism, not despair, is what moves people to act. Each year it shortlists fifteen solutions across five challenges, and backs five winners with £1 million each to scale solutions that already work. The 2026 Summit and Awards will be held in Mumbai this November. India is home to more Earthshot Finalists than any other country.  Here&Now365 says diversity and community sit at the heart of its storytelling. The campaign is aimed in particular at Indian diaspora audiences, with stories of climate progress and innovation. Founder and Chairman Manish Tiwari has also written a blog for the Prize website, "The Power of Communications: Telling a Positive Climate Story." He recalls childhood summers in the Hasdeo forests, often called the "lungs of central India," and cites the Chipko Movement and Gandhi's principle of Earth Trusteeship as reasons for the partnership. Tiwari writes that India is not only experiencing climate change but actively solving it, in its villages, laboratories and city streets.