Brief by Shorts91 Newsdesk / 04:00am on 26 Oct 2026,Monday Tech Today
Walmart-backed Flipkart is planning to launch a platform called ‘Earth’ to tap growing demand for premium, sustainable products, according to an Economic Times report. The company has begun onboarding brands offering healthier, toxin-free and environmentally sustainable products across multiple categories. These include beauty and personal care, snacks and beverages, home decor, fashion, appliances and other segments. The initiative could expand Flipkart’s presence in the premium consumer market by bringing sustainability-focused products to online shoppers. People familiar with the development told the publication about the plans. Further details, including the platform’s launch date, product range and pricing strategy, were not specified in the available report excerpt. (PC: X)
