Brief by Shorts91 Newsdesk / 05:53am on 05 Nov 2026,Thursday India
The Food Safety and Standards Authority of India (FSSAI) has accused PepsiCo India Holdings of misleading consumers by marketing its high-caffeine beverages, Adrenaline Rush and Sting Energy, as “energy drinks”. In its response to the Delhi High Court, the regulator argued that the company knew its products were required to meet standards applicable to caffeinated beverages but continued promoting them under a category without specific food safety regulations. FSSAI also pointed out that PepsiCo complied with mandatory labelling requirements for caffeinated beverages, demonstrating awareness of their regulatory classification. The regulator alleged that the energy drink branding created a misleading impression about the products’ nature. PepsiCo had not responded to the allegations. (PC: AP)
