Brief by Shorts91 Newsdesk / 04:10am on 24 Mar 2024,Sunday Business
The 'Taste of India', Amul, debuts fresh milk in the US, marking its international venture. Partnering with Michigan Milk Producers Association, Amul aims to cater to the Indian diaspora's taste. The range includes Amul Gold, Shakti, Taaza, and Slim n Trim, available in Indian grocery stores across the East Coast and Midwest. Future plans include introducing curd, buttermilk, and paneer to meet growing demand. Amul also plans mass media campaigns, including airing iconic TV commercials, to strengthen its global presence and evoke nostalgia among the diaspora for Indian dairy products.
