Brief by Shorts91 Newsdesk / 05:29am on 24 Apr 2024,Wednesday Business
Mukesh Ambani, India's wealthiest individual, heads Reliance Industries and Jio, the country's largest telecom provider. His JioCinema secured IPL streaming rights for five years, offering it for free with ads. Now, JioCinema plans to introduce an ad-free subscription on April 25, teasing it during IPL matches. Current subscriptions cost Rs 999 annually or Rs 99 monthly. Despite free IPL streaming, revenue comes from ads and data usage. JioCinema's lower ad rates attract more advertisers. With Jio being the top telecom operator, Ambani benefits from increased data usage during IPL. Reliance Jio also introduced special IPL plans for seamless streaming.
